Editorial

One goal: customer benefit

Strong technological knowledge has been the key to the success of Eaton’s® UPS business since the company received its first patent in 1962. Employing the latest technologies is, however, a means rather than an end: the ultimate goal of any innovation is to serve customers’ needs. Eaton’s products combine maximum reliability, high efficiency and energy savings to deliver the best solutions for our customers’ businesses. We also welcome the rapidly increasing demand for environmentally friendly products, as sustainability has always been a fundamental part of our way of doing business: we want to develop technologies that help customers’ business while minimising the environmental impact of our products. Our achievements have been recognised by the Ethisphere Institute, which has chosen Eaton as one of the most ethical companies in the world for three years running, in 2007, 2008 and 2009.

In order to serve our customers in the best possible way, cooperation with our channel partners is crucial. The two stories in this issue of PowerNews, from Portugal and Denmark, showcase the excellent teamwork taking place between Eaton and its channel partners.

Successful teamwork requires that our partners know our products inside out and are able to choose the best solutions for their customers. One way to achieve this is Eaton’s renewed and enhanced reseller programme, which now includes a wider variety of products than ever before – under one Eaton brand. This new programme is an opportunity to fine-tune teamwork and further upgrade resellers’ customer service through training, marketing tools and promotions. All our partners are welcome to participate in and benefit from the new programme.

We hope you find this issue of PowerNews as enjoyable and informative as ever,

Anita Putkinen

Editor-in-Chief